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10 Signs You Should Invest In Multilingual Support For Businesses

Being able to support all of your customers is crucial when you are running a business. However, some customers find that not all companies can do this due to a language barrier between the company and the client. This could result in the company losing the customer to someone who could better service their needs. Here are some signs that a language barrier does exist in your business.

1. You Need A Productivity Boost

Many businesses rely on phone conversations for customer support, sales and as a general way to stay in contact with their customers. Using the phone to do this means that it is possible to ensure that the time you are spending with a customer is as minimal as possible while also being as helpful as you can. Speaking the language of the customer is one of the best ways to ensure that you can get off the phone to one person and onto the next customer as quickly as possible.

2. You Need An Edge

Have you ever found yourself in the position where you are buying a product that is slightly more expensive because the salesperson who was selling it to you was friendly and provided you with a great level of support? This happens because buying a product is as much an emotional decision as it is a logical one and people are more likely to buy something from someone who is friendly and helpful. If you can offer your customers support in their language, they are far more likely to choose you over your competitors.

3. Your Sales opportunity Need Expanding

It is important to note that by only providing support in English, you are diminishing your possibility for new customers. You would not shop somewhere that only sold one item in three different designs. Instead, you would want to shop somewhere that had a wide variety of stock and options for you to choose from. The same goes for offering information and support only in English. People are going to go somewhere that provides them with the information and support that they need in their language of choice. So if you invest in multilingual support for your business, you are greatly increasing your chance of sales.

4. You have Unhappy Customers

If your customers can’t understand the information that you are providing, and then they call and they cannot understand the support that you are providing, it just leaves you with an unhappy customer. An unhappy customer is bad for a business, one bad review these days can be enough to take out a company. You need to make sure that you can communicate with your customers, not spend precious sales time arguing with someone because you there is a language barrier.

5. Not Every one Speaks English

Despite what many believe, English is not spoken all over the world. While it is common for many people to be able to understand English on a basic level, people who aren’t from a predominantly English speaking country may find it difficult to understand long and complex sentences. Don’t forget, only 20% of the world’s population speak English. While that might sound like a large percentage, it does mean without multilingual support, you’re missing the other eighty percent completely.

6. You’re Failing To Connect With Customers Online

You might be struggling with online connections through either your business website or your online customer call center. There’s nothing worse than calling someone up for help or advice and them not speaking your language. It’s infuriating, and it’s sure to turn off customers which is exactly what could be happening. Fixing this is a simple case of making sure that you are making sure your call center is working in multiple languages. Similarly, don’t rely on Google to translate your website. Instead, set up entirely new pages with the same info in multiple languages to attract a wider audience.

7.  Your  Flaws Are Starting To Show 

It’s possible that word has already spread that you are not providing multilingual support that a modern business should. Remember, today it is more important than ever to be culturally sensitive to minority groups and communities, including those who speak different languages other than English. You need to work hard to give everyone the same benefits and advantages that you provide to other mainstream groups. If you do succeed in this area, you will see the benefits in both sales and indeed buzz around your business. Multilingual support can either be your greatest strength or your biggest flaw, it’s your choice.

 8. You’re Making Too Many Errors

It’s possible that you are making a lot of mistakes when providing the support that your customers and clients need. What’s going wrong? Often, it’s due to the fact that you have expected them to speak or understand a different language than their native tongue. This is always going to lead to communication errors, and that can cause severe issues for your business. It can even mean that customers are getting a poor experience from your business. You can avoid this simply by cutting out these mistakes and providing the language support that customers should be able to expect.

 9. You’re Thinking Too Small, Think Big 

You might be interested in expanding your business. There are plenty of ways to grow your company and reach more customers. One that is constantly overlooked is to make sure that you are providing multilingual support. It’s peculiar that this option is overlooked as it makes a great deal of sense. By speaking their language or providing content in different languages, you will be able to reach an international audience.

 10. It Feels Like You Don’t Care

Finally, you do need to remember that you’re not just running a business. You’re forming connections, you’re building relationships. It’s difficult to do this if you aren’t providing the language support that your customers need. However, providing multi-lingual support will change this. You will show customers that you do care about them and may even gain the upper hand against a competitor who hasn’t provided the same level of support or commitment necessary in this area.

 

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Behind The Scenes with Dipesh Bhavsar

THE PEOPLE THAT POWER OFFICE BEACON

SENIOR MANAGER

DIPESH BHAVSAR

INTRODUCTION

Dipesh Bhavsar’s work at Office Beacon spans more than a decade.  Having worked closely with OB founder, Pranav Dalal, Dipesh is more than just an employee of Office Beacon, he is one of its pillars.  Dipesh has contributed to every area of the organization, has taken on every challenge before him, and is one of those unique talents combining talent, know-how and hard work.

Dipesh’s accomplishments include:

  • Successfully implemented OB’s virtualization department now servicing 100s of clients
  • Designed our proprietary Work247  tracking system and got it developed to streamline the complex paperless workflows
  • Dipesh has been a part of almost every production teams. His involvement has been instrumental in helping Office Beacon grow
  • Dipesh is now responsible for driving customer acquisition strategies to triple the company’s growth rate over the next few years

Personal

Dipesh is married to Ekta and is a father of two boys, Ansh and Krish. He enjoys drawing different cartoon characters and being creative when it comes to anything.  He has spent over two decades mastering the Indian martial arts and gymnastics activities. His father and grandfather have always provided inspiration to him.

You don’t know what you’re missing!

Dipesh’s background and work ethic are indicative of Office Beacon staff and our corporate culture.  The knowledge of our entire team and commitment to excellence is second to none.  You won’t really understand how significantly your company will benefit until you speak with us.  We welcome you to reach out to us and find out what you’re missing!

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Behind The Scenes with Chris Glowacki

THE PEOPLE THAT POWER OFFICE BEACON

VP of SALES

CHRIS GLOWACKI

INTRODUCTION

Office Beacon’s mission is to deliver services that enable significant competitive advantages for its’ customers.  When we deliver on this promise, our entire ecosystem benefits – our clients, their customers, and our employees and partners.  This mission is carried out by thousands of OB employees and the charge is led by our VP of Sales, Chris Glowacki.

Chris’s accomplishments include:

  • Overseeing the addition of hundreds of new clients
  • Tripling our number of clients and revenue
  • Building a killer sales team including hiring, training, and managing a sales team while opening an office in the Philadelphia area all at the same time
  • Traveling extensively throughout the US, Canada, Mexico, and Europe to meet with many of our clients and potential clients.

Personal

Chris is married to Emily and is a father of two boys, Nicholas and Nathan.  They enjoy traveling as a family and recently vacationed in Iceland.  Chris grew up with sports, competed as a football wide receiver at college level still participates in a number of activities and is always looking to create a tournament bracket while doing so.  It goes without saying that Chris is a very proud father and husband.

You don’t know what you’re missing!

Chris’s team takes a consultative approach to sales.  There are no heavy-handed sales tactics, just straight talk.  Our customers stay with us for years, and hence, our only interest is to ensure there is a great fit between the needs of our clients and the services we deliver.  The knowledge of our team, from talking about services to demonstrating software, is second to none.  You won’t really understand how significantly your company will benefit until you speak with us.  We welcome you to reach out to us and find out what you’re missing!

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10 Quick Tips About WordPress Development Outsourcing

WordPress is one of the most powerful web development and hosting platforms on the market, with around 75 million WP sites currently on the internet. While only a percentage of those are managed by businesses, there are still millions of that utilize the WP service to achieve online success.

Even if you don’t have the skills, time, or resources to make the most of those opportunities, there’s no need to fear. Outsourced development can be your greatest asset.

 Why Outsource?

There are many reasons why you should consider outsourcing at least some of the WordPress website development project. These include;

  • It’s a cost savvy move that will reduce the costs of the project.
  • You’ll be meeting deadlines without compromising on quality or other factors.
  • Using the latest technology and tools keeps your site ahead of the crowd.
  • Increase conversion optimization, meaning more revenue and greater success.
  • You will find that the managerial aspects become far easier.

In truth, the full list of benefits is virtually endless. So, now that you appreciate the reasons for using outsourcing during the WordPress site development, the next step is to find a way of doing it in style. Here are ten simple tricks that will serve you well.

1. Start Small

As time rolls on, you may find that you outsource significant parts of the project. When you’re new to outsourcing, however, it’s imperative that you give yourself a chance to test the waters first. While outsourcing brings many rewards, it does erect a number of unique obstacles too. Starting small allows you to avoid the threat of becoming overwhelmed.

Creating a landing page or improving the speed of the site are both suitable ideas for that first outsourcing task.

2. Focus on Clear Job Descriptions

If you want to attract the right developers and designers, it’s imperative that you make a winning first impression. Aside from posting the job vacancy in the right places, it should have rich details. A clear brief stating precisely what you require, along with deadlines and payment details, will give you the best shot at attracting the best candidates.

Better still, providing that sense of clarity throughout the process will significantly reduce the amount of time wasted with unsuitable and uninterested candidates.

3. Choose The Right Trade

In addition to attracting the best candidate, it’s equally vital that you choose the right outsourced workers time and time again. Anything related to the design will require an artistic touch that is focused on the visitor’s reaction and general user experience. Meanwhile, developers will be needed for coding those elements to ensure that the navigation and performance attributes are right.

Some experts may have the skills needed to handle everything. In most cases, though, building a team of different individuals boasting compatible skills is vital.

 

4. Think Beyond Completion

Whether it’s a single task or a bigger project that’s being outsourced, you need to think beyond the immediate desires. It’s very easy to forget the maintenance and ongoing developments. Is this something you are capable of handling, or will the outsourced developer need to provide future support? If it’s the latter, you’ll need to think about the terms of this agreement too.

Essentially, creating the perfect website today is pointless if it doesn’t remain in perfect condition for the long haul. Forget this aspect at your peril.

5. Don’t Rush

On the one hand, you want to see fast results and naturally have deadlines that you’ll wish to keep. On the other hand, though, quality is the most important aspect by far. When this fact is combined with the fact that you want to be cost savvy, it’s clear that seeking quotes from several designers or developers becomes vital.

If you’re not prepared to put a little extra effort to unlock the very best results, perhaps you shouldn’t be in business at all.

6. Maintain Strong Communication

Communication sits at the heart of all business activities, but this is particularly pertinent when working with outsourced partners. It’s likely that the development team will want to make queries throughout the project. Quick responses give them the best chance of keeping to your deadlines and, more importantly, bringing your vision to life.

An active communication link should be a two-way street at all times and getting it right is absolutely essential.

7.  Break The Project Into Manageable Tasks

Even if you plan to outsource a major task, breaking the work down into bite-sized manageable pieces is crucial. For starters, this flow of tasks will drive the developers along nicely, ensuring that both the individual assignments and overall project are completed on time and budget Secondly, it’ll allow you to analyze each part rather than waiting until you see the outcome.

This will ultimately enable you to establish a strong sense of quality control throughout the process, which can only aid the development of your WordPress platform.

 

 

 8. Consider The Hosting

If the developer is hosting the site on your behalf, what will the charges be? Alternatively, if you are hosting the site, will the developer provide a full archived backup of the development? Knowing what happens after the working relationship has ended is particularly important if you wish to gain the very best service for your venture.

Once again, failure to consider this aspect will bring problems further down the line. Frankly, that’s the last thing you need for this project.

9. Know Your Goal

A developer can only help your business when it’s strategies and visions are right. Different WordPress sites are built with varying goals in mind. Whether it’s generating sales, providing extra info, or simply increasing the presence doesn’t matter. The key ingredient is to ensure that your outsourced work is built to satisfy those needs.

The work can only reach the intended destination when the developers are blessed with the right guidance. Get this right, and the hopes of success are instantly far better.

10. Ask For Their Opinions

As with traditional employees, you are seeking the help of outsourced developers for a reason. They have the skills, knowledge, and passion needed to produce the best results. While having your vision is vital, their advice regarding the latest technologies and techniques could give you the edge over competitors.

You don’t have to take every idea on board, but it’s always worth listening to them. Even a single change could transform your site for the better.

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